Today, I will talk about an initiative in Turkey, called WeBee, about the hotels owned by Done Telekomünikasyon. When the natural owner of the initiative shared, I was very interested in WeBee, as it was related to the hotel or accommodation sector..
I had worked in the hospitality industry and hotel management for 3.5 years, even though I never wanted to.
Believe me, I have seen these and similar initiatives in the last 13 years of my 32-year technology world. Believe me, these things are a presentation job. Of course, this is the case for the investor.. It can be a bit difficult to be accepted by the user.. You will not tell the investor about the technology of your business, etc. is all about presentation ! Believe me.. If you have a network, your job is easy.. It doesn’t matter how you use it, but did you say that this hotel uses this hotel, you can even give it free of charge for a certain period of time, then it will be easier for you to invest.. If it is kept in the market, it looks at completely different data. .
I’m not telling you about WeBee yet. I haven’t told you the details of my review yet.. You should know in general.. Android Play Store has reached 500+ downloads.. If there was a software that everyone can use, this number would be very funny, but the number is normal since it is written by focusing on a certain sector..
I looked to see what the technology is.. Let me tell you what I saw when I cracked their mobile software. They cooperated with ASSA ABLOY Mobile Keys, a Swedish company, to open the locks inside the hotel with an application from a mobile device without touching them. They did not obfuscate the codes, and even if they do, it is not difficult to see some constants and reach other data from there with this usage structure. When the application settings are entered for the first time, they are taken with the API and set locally.. Easy to reach, bad.. They made native Android and IOS software.. It would be much better if they used Flutter as the Cross Platform software language.. It seems funny to me that those who want to work should talk about react and node.js technologically.. Especially if they use react native on mobile, or whatever they do they are hacked. They use AWS cognito as token infrastructure.. Very ineffective.. very bad usage.. do you understand what I mean? I'd say it can be devastating. In fact, the infrastructure of the software is based on the infrastructure of the project they first started called home2nite.com. This is the presentation with the pandemic, without touching, remotely etc.. What interests me is actually the technology.. However, the accommodation industry is also a subject that I understand a little bit. In fact, they bring these solutions to the concept of independent hotel in the accommodation sector, as they say. In other words, hotels with brands such as Marriot, Hilton, Renaissance have their own infrastructure. It is a bit difficult for them to enter there since they use their software strictly. On that side, for example, they have their own ERP software, which we call PMS, and these softwares connect everywhere from the internet to the F&B and from there to the telephone service through special connections and gateways. There is even a connection we call MOXA, which is good. It is necessary to know them.. The reputation issue is very important.. It is necessary to solve the problem in a very short time before the customer leaves the hotel.. As someone who has also kept the Manager On Duty watch, which we call MOD, how to solve what is going on or how deadlocks are presented and what the customers do in return, etc. etc. I know more or less .. Front Office + IT departments a little t The technical department sees and knows all these. Especially the Front desk receives customer problems with the software we call Guestware or similar and they try to fix it.. There is a product that is a product of a company of Indian origin, I won't write its name, it works on mobile and has software and infrastructure integrated into the systems of brand hotels using PMS. I like it very much and I believe that problems can be solved with this type of software and of course with people who love education + work.. WeBee similar to this, but in an inadequate structure and yet weak. There are many ways… In fact, they say for independent hotels, not brand hotels. Why? Because it is easier to enter these.. It is more difficult to enter others than to ditch on a camel because they dictate to you what their centers will be used for. good but visionary is something else.. WeBee started from the right place, but the road is very long. In the case of reputation management, you will unconditionally satisfy the customers and solve their problems while they are still in the hotel. This requires a very good infrastructure and integration. It is necessary to approach the processes of accommodation, the problems, resources and practical solution methods, as well as technology. WeBee should not only use this part, but also automatically take the reputation event data from social media sources, reveal and measure the weak and strong sides of that hotel with an algorithm. There is a solution to this already... Let them read my article about my social media software .. that is the Link:
In the end, I did not see the working and effect of the software, but what I saw from the codes might be effective for someone who does not know, but I can say that it is weak even for independent hotels and they need to work hard for brand hotels. If they take their manager with them, their job will be easier..
Before I wrote the article, I sent it to them, briefly, about the software.
Stay well..
Selcuk Celik
